Our group was established in 1946 with the founding of Pravin Colour Company, which was mainly into importing dyes from Europe. Subsequently, in 1960 Dyetex Corporation was formed as the manufacturing arm of our group, with an aim towards import substitution. Subsequently we in 1990 we started exporting, thereby turning a full circle i.e. from importing to import substitution to being a full fledged exporter.
Today, with a vast experience of over 8 decades, we are ideally placed to understand customer needs and offer products of the highest quality at optimum price, as well as solutions to customers as per their requirements.
Our team of dedicated personnel is led by Mr. Janak Mehta, who is well-known and highly respected in the colorants industry in India and around the globe. He heads the colorants industry in India and Asia, as he is the President of The Dyestuffs Manufacturers Association of India in addition to being the Chairman of Asia Dyestuff Industry Federation.